What's the future for brands like Applebee's and Chili's?
Are millennials killing the casual dining industry?
On this episode of Plugged In, Paul Barron looks at millennial social restaurant visit traffic (SRVs) in casual dining, as a predictor of the decline in casual dining sales. Foodable Labs has tracked a decline in millennial SRVs across the board in traditional casual dining establishments. The new millennial consumers seem to no longer resonate with legacy brands like Applebees and Chili's.
However, traffic is up in new age casual dining at places like Matchbox and Coopers Hawk. All is not lost, even with expansion halted and stores closing, there is a recipe for resurrecting these legacy casual dining brands. Watch Plugged In for more!