America’s 1st Certified Organic QSR Is Giving Sport Fans What They Want

Foodable had the chance to catch up with The Organic Coup, the first certified organic fast food restaurant, once again, but this time at the Winter Fancy Food Show in San Francisco. On this episode of On Foodable, Paul Barron sits down with the brand’s founder, Erica Welton, to talk about latest achievements and future plans.

We first learned about The Organic Coup in 2016 when Foodable had the chance to visit its first location to learn about the brand in depth. Although the certified organic fried chicken remains at the core of this fast food concept with the fried chicken sandwich still being the favored menu item, the brand has started to develop six grab-and-go retail products that are currently featured at some Whole Food locations in Northern California.

This fast food joint has grown to 10 locations in just a little over three years. However, Welton believes that when she looks back at the brand’s history one day she’ll say that the “breakout moment” for The Organic Coup came once it opened a concession shop at a major sports venue like Oracle Park (formerly known as the AT&T Park), home of the San Francisco Giants.

We’re at the “San Francisco Giants ballpark and of course that was not part of the business plan, not a part of our original thought process...,” says Welton. “but, the San Francisco Giants, they had so many fan requests... requesting organic, clean, healthy food... food that they can feel good about eating… and some of their executives had been eating in our San Francisco location and so they brought us over.”

This lead The Organic Coup to later open at the Levi’s Stadium, home of the 49ers. In the last game of the season— during the College National Championship Game— the brand ended up closing as the No. 1 concession stand for the stadium making $37,000 in just four hours.

Check out the video above to learn more about what sets this fast food concept apart to get a clue to their success!

This Food Supply Blockchain Between IBM, Nestlé and Walmart Aims To Improve Food Safety

This Food Supply Blockchain Between IBM, Nestlé and Walmart Aims To Improve Food Safety

Global food safety is a major concern in the world.

Retailers and food companies, like Nestlé and Walmart, have announced a blockchain collaboration with International Business Machines Corp. (IBM), one of the largest information technology companies in the world, to help address concerns and help “strengthen consumer confidence” in the foods purchased.

IBM is tasked with identifying the “most urgent areas” across the global supply chain that would benefit from the blockchain, as reported by “Forbes.” “Many of the critical issues impacting food safety such as contamination, food-borne illness, waste and the economic burden of recalls rest though on a lack of access to information and traceability.”

The blockchain will fill in the gap that currently exists since the supply chain is currently not being overseen and it is hard to trace problems to the actual source.

Data will help identify the source through this proposed blockchain.

Read More

How The Organic Coup is Cleaning Fast Food, One Chicken at a Time

While some consumers may believe fast food is a fast track to unhealthy eating, The Organic Coup hatched a new idea when it comes to chicken. This brand became the first USDA certified organic fast food restaurant, confirmed by their certifying agency, CCOF.

"We were shocked to find out we were first," founder Erica Welton said.

This concept was inspired by the team's years of working at Costco Wholesale, and the push for social change in foodservice became the foundation of the business. The name began as a typo for the word "coop," but "coup" was also fitting: coup is defined as a takeover, and that's exactly what this restaurant is doing — taking over the fast food industry with a new, organic attitude, proving that fast food has the potential to be good food.

"We want to serve the highest-quality product at a fair price," Welton said. "I'm also a mom of two young boys. [I'm] very passionate about what goes into my kids' food. Chemicals, pesticides, antibiotics, and as a food buyer for Costco, learning more and more about what is getting put into our food — it was scary."

The Menu

Organic efforts could become complex, but The Organic Coup's operation is simple.

"We are not going to be a restaurant that has 50 items on the menu," Welton said.

The Coup Signature Sandwich is made up of chicken sourced locally from Mary's Free Range Organic Air-Chilled Chicken. The breasts are soaked in buttermilk, hand-breaded, and fried in coconut oil — honestly, the most expensive oil they could choose, but it is low in cholesterol and high in vitamin A. The menu also consists of a wrap and a bowl, and all buns are toasted and wraps are steamed to order. 

The restaurant also offers unique sauces, from spicy BBQ ranch, sesame ginger, mustard Vinaigrette, and more. Guests with a sweet tooth can also nibble on their organic popcorn, drizzled in caramel and with either white or dark chocolate. 

The Philosophy

More than about making fast food good food, The Organic Coup is about being good to the environment, too. Their chicken is air-chilled, a tactic used in Europe and Canada. Unlike the water chlorine bath method used in the United States, air-chilled facilities save 30,000 gallons of water every day.

The tables at the restaurant also have a touch of sustainability, as they are made from reclaimed wood (and were even built by Welton's father. All the restaurant's cleaning supplies and pest control are also organic certified. And to continue the education of their staff, The Organic Coup has a wall dedicated to going back to the basics, emphasizing the importance of non-GMO and hormone use.

"You know, I think it's very difficult to cheat Mother Nature, and in the end, there is always a price to pay. To disrupt such an old mentality on the way food was being brought to people just seemed like a lot of fun," Welton said.

Power to the chicken! Want to learn more about how this restaurant is rewriting fast food? Watch the full episode now.