Marketing & Social Media Insights


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Check out the Top 10 Happiest Food Cities!

Did you know that 71.2% of top foodie influencers cause others to visit restaurants and bars? Ever wonder which restaurants and cities foodies love the most? Foodable labs analyzed a data set of 7.3 million food influencers to figure out which foodie cities are the happiest. See which cities made the list. 

Authenticity Helps Finnish Craft Vodka Break into American Market

On this episode of The Barron Report, we learn how Finnish craft vodka brand Koskenkorva is gaining traction in the United States. Marketing Director for father company Altia, Suvi Reinikkala, outlines the brands authentic nature and how that feature fits in so well in American culture today.

Stop Competing and Start Standing Out in Your Market

Do you have competition? Most would say yes. Many would argue that competition is healthy and good for business. Your goal should never be to compete with others. It’s a losing mindset that just becomes a game of one-upmanship. Restaurants that compete become drawn into pricing wars and that makes you a commodity. 

Marketing Genius?— McDonald's Szechuan Sauce Media Takeover

Earlier this month, McDonald’s announced on their Twitter account that they would be bringing back the infamous Szechuan sauce— glorified on the Adult Swim show Rick and Morty— for just one day. People proved to be overly excited to take part in this one-day promotion by the fast-food giant.

How Will Snapchat’s New Context Cards Affect the Industry?

Snapchat has proven to be a great social media tool for the restaurant industry. Currently, Snapchat is wildly popular with teens. Earlier this week, the photo and video messaging app announced a feature that allows users to learn more about what they see on Snapchat. The company calls it Context Cards.

How Data Science Can Grow Your Customer List

Not sure how to make sense of all data you are collecting from your customers? We have got you covered on this episode of Front of House! Listen as host Carrie White and Datavail’s Evan Eakin tell you exactly how to use data to your advantage from collection to segmentation to implementation!


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Expert Column

7 TIPS FOR YOUR RESTAURANT TO STAND OUT ON SOCIAL MEDIA

By Donald Burns, Industry Expert

Take a look at your Facebook feed and you will  see a world vying for your attention. The thing is you are trying to capture the attention of your current guests and even entice new guests to come for a visit too. Kind of a conundrum, huh?

Throw on top of that TV and radio commercials, then you have messages 24/7 out there. We all want to be seen. We all want your attention. If you don't want your share of the attention out there, never fear because others will gladly take your share.

So, how do you stand out? How do you get people to look at your restaurant? How do you make an impact in today's crowded marketing world?

Don’t fret, below are a few tips to help your brand shine in the Digital Age!

 

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