Marketing & Social Media Insights
Have you ever tried Caviar? No. I don’t mean the pickled roe of sturgeon eaten as a delicacy.Caviar is a food ordering service for popular restaurants that was acquired in August of 2014 by Square, Inc., the business tools company famous for its point-of-sale software.
Move over Opentable, the reservation app Reserve is expanding. The app is already in Chicago, New York City, and the Tri-state area in Philly, but now foodies in Denver and Atlanta can use the app to make a reservation at some of the hottest restaurants in the city.
Your brand is the most valuable asset in your company. Greater than your inventory, buildings, and even employees. Your brand is your REPUTATION. A poor reputation will bring about a slow but sure death (no matter what improvements you make to try to rescue it). A good reputation will bring loyalty and growth.
Ice cream junkies can buy Coolhaus pre-packaged ice cream sandwiches at 6,000+ stores in 50 states. Whole Foods, Kroger and Safeway, for example carry Coolhaus products. The brand’s ice cream is even available in stores in the Middle East and Asia too.
On this episode of The Barron Report, Host Paul Barron discusses with author and speaker David Stillman on how Generation Z (73 million strong) is the emerging worker and consumer base. The truth is most people are not talking about Gen Z, but it's time to start paying attention and listening to this group.
We predict how Amazon’s acquisition of Whole Foods will impact the industry. Using data from Foodable Labs, we get an inside look at Amazon’s current state. Using that data along with other insights about Blue Apron and consumer trends, Barron paints a picture of what we can expect to see in 2020.. and it’s not pretty.
By Doug Radkey, Foodable Industry Expert
The most influential decisions you will make for your restaurant will happen during the start-up phases. Before opening your restaurant startup, you need to determine your vision, mission, culture, and values. (Or if you're a restaurant veteran, consider if you need to amp up your already-existing value statements.) Understanding your goals and being able to state them clearly is the first step toward making them happen.
The definition of value is “the regard that something is held to deserve; the importance, worth, or usefulness of something.” For your restaurant or bar, it is a statement that informs not only your customers, but also your staff, about the business’ goals and what its core beliefs are.
Values and company culture coincide with determining your brand identity. Creating a value statement and building the foundation for culture within your concept will create consistency, accountability, and room for growth.
It’s a four-step process. To survive this cut-throat industry, each statement should be clear, powerful, and broad enough to guide your decision-making and help explain your restaurant’s intentions to consumers.