Marketing & Social Media Insights
On this episode of The Barron Report, Paul chats with CEO Justin Rosenberg about how he has created a brand that is more than just a place to eat. With the incorporation of an athletic club and virtual reality employee training, honeygrow creates authentic connections with both its customers and its employees.
The fast casual format certainly suits the pizza category. With today’s innovative kitchen equipment, pizzas can be served quickly and are usually inexpensive. Not to mention, they are customizable. So it’s not surprising that the majority (9 to be exact) of the top 10 Most Loved pizza brands are in the fast casual segment.
Offering quality customer service is a "must" in any hospitality business, but sometimes it can be difficult to provide a customized experience for every potential guest. Enter the chatbot. In this episode, Carrie explains how bots can improve the customer service experience– while also still maintaining that human touch.
Casual Dining Jumps on the Online Ordering Bandwagon
Online ordering and delivery lends itself to QSR and fast causal, segment where take-out is common. Casual dining establishmentsndon’t get nearly as much take-out business as the less casual segments. Online ordering is a way for these brands to compete with the high-quality fast casual chains that have been stealing away their customers.
There are arguably four key ingredients to a successful restaurant– the right marketing plan, flawless operating systems, memorable customer experiences, and finally, living in the moment. With that in mind, ask yourself this right now– have you taken full advantage of cost control and revenue generation during the past day, past hour, and past minute?
On this episode of Foodable's Front of House podcast, we talk to Pincho Factory CEO, Nedal Ahmad. He explains that you don’t need a million dollar marketing campaign to get customers through your doors. Nedal started his business manning all his social media from an iPod touch. Now, that same brand has seven locations (and more on the way) serving their cult-like following.
By Doug Radkey, Foodable Industry Expert
The most influential decisions you will make for your restaurant will happen during the start-up phases. Before opening your restaurant startup, you need to determine your vision, mission, culture, and values. (Or if you're a restaurant veteran, consider if you need to amp up your already-existing value statements.) Understanding your goals and being able to state them clearly is the first step toward making them happen.
The definition of value is “the regard that something is held to deserve; the importance, worth, or usefulness of something.” For your restaurant or bar, it is a statement that informs not only your customers, but also your staff, about the business’ goals and what its core beliefs are.
Values and company culture coincide with determining your brand identity. Creating a value statement and building the foundation for culture within your concept will create consistency, accountability, and room for growth.
It’s a four-step process. To survive this cut-throat industry, each statement should be clear, powerful, and broad enough to guide your decision-making and help explain your restaurant’s intentions to consumers.